Hi, I’m Marcela —
Are you ready to connect with your audience in a meaningful way?
Services
To me, design is all about connection. I love making sense of where someone is trying to go and making something tangible of that, something better than before. I do this in three ways:
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User Experience
We have to connect to the problem first before we can make something better than before. I lead teams through the lifecycle of a UX project from discovery to delivery providing insightful UX research and strategy.
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Brand Identity
I help unique, passion-driven businesses connect with their audience in a more meaningful way. Together, we make sense of the vibrant, beating heart of their vision and translate it into a visible representation of who they are.
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Design Education
I connect early-career UX designers to the tools they need to grow their skills by teaching bootcamps, workshops, and university courses. I also create custom curricula for large enterprises.
Featured Work
I am grateful to all the amazing clients that have allowed me to produce work I can be proud of.
Taking change management from analog to digital.
UX Strategy
UX Research
Information Architecture
Visual Design
Creative Direction
A space to play all day.
Brand definition
Visual identity System
Brand Guidelines
Creative Direction
Messaging
What People Are Saying
“Marcela is a wonderful strategic partner and brings a wealth of experience leveraging user-centric insight and strategy to solve complex design challenges. My team has hugely enjoyed working with Marcela on multifaceted user journey assignments in a multi-product, multi-audience environment in which Marcela brought a cool, calm, and thoughtful partnership approach.”
— Sam Hornsby, Founder & C.E.O at TRIPTK
“Marcela is a great and thoughtful designer. She will listen to your ideas, walk through ideas and visual boards with you, and make sure you get to a happy place. She has such a positive and kind spirit and that emanates through her work product.”
— Rachel Lubin, Co-founder of The Lane
“Marcela was a fantastic instructor. She really explained complex concepts in a way that was easy to understand and added real-world examples as well as exercises that made the learning more dynamic. She was super open to feedback from the class when something was working or not working and always made time to answer any questions students had before moving on..”
— Amanda, Student at General Assembly
