Piccolina Brand
Brand identity for a kids apparel line that resonates with retailers and millennial mothers across the country.
Client:
Piccolina
Date:
2018-2019
Scope:
Brand definition
Visual identity System
Brand Guidelines
Creative Direction
Photography art direction and styling
Design Direction
We achieved our objective by designing a bright and strong visual identity. The Piccolina tone of voice is bright and strong. The approach is clean and direct with a side of moxie — sure to resonate with a young mom that wants to stay current.
Logo
The Piccolina logo is friendly and approachable with a punchy vibe. The wordmark is completely custom, every letterform in Piccolina is hand-drawn evoking a sense of play and comfort.
Custom Illustration
Our illustration elements are playful touches of the brand. They are supporting details — always secondary to the logo and never competing with the beautiful garments. These details are a great way to create visual interest and continue the brand story. These little touches of whimsy can be used overlaid on images as seen in the look book as well as on other marketing collateral or on the website.
Photography
Piccolina photography is bright and strong. The emphasis is always on genuine expressions. The clothing is supporting the little ones and their big dreams.
Typography and Color
The Piccolina color palette can be immediately identified by the bright coral color and heavy use of whitespace. A clean and sturdy sans serif, Montserrat, is used in a variety of styles to create visual hierarchy. This typeface is multifaceted, it can be bold and direct with a friendly and approachable demeanor.
